The downside to the app is that its costs add up. Creators will get a cut of their filter’s sales. There are no major names right now, but I can imagine people downloading it to get their favorite creator’s signature look if someone with a following signed up. So far, it’s a mix of filmmakers, photographers, and Moment employees. It’s built entirely on the idea that you’ll export your footage to stories on other apps, which means you can just pick this up and start using it there’s no Rtro social network you need to worry about.Īnother neat thing: all of the filters are being designed by individual creators who Moment is partnering with. There’s a lot that’s clever about Rtro’s design. “It was really an app for the filmmakers on the team to have fun on the weekend.” Image: Moment “We just wanted to make something super simple,” Moment CEO Marc Barros told The Verge. Rtro is meant to be a fun way to quickly put together a good-looking story, not some serious filmmaking tool. You can think of it a little bit like VSCO but for video. From there, you swipe left and right to move between filters, drag up and down to adjust the filter’s intensity, and tap the record button to capture up to a minute of footage across multiple clips. The app is called Rtro, and it’s really easy to dive into. Moment is launching a new iPhone app today that lets you record video, cover it in a retro filter, and send it off to your stories on Instagram, Snapchat, or wherever else, giving it a look that’ll theoretically stand out a little bit from the crowd.
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